Mr. Rajesh Ojha


Name of Start-up:

Jovaki Agro Food India Pvt. Ltd


We develop a value chain of underutilized fruit of tribal zones of Rajasthan. Jovaki Agro Food India Pvt. Ltd provides implementation support for establishment of custard apple value chain in the tribal areas of Rajasthan India. It includes starting from the first step of establishing the system for collection of fruits, it’s processing and ultimately marketing the final value-added product.





The Entrepreneur:

Mr. Rajesh Ojha 


There is a demand of 10,000 ton of Pulp in Indian market and also a huge demand in export. Pulp being highly demanded in the processing industry, Jovaki Agro Foods is trying to cater the market needs and create a strong supply chain for the targeted industries. The pulp is used in the preparation of natural flavored ice-creams, milk shakes, smoothies and sweet dishes like firni, rabdi, kheer etc. The Seeds – The seeds of the custard apple are supplied in bulk to different industries that uses for making beauty products, oils, insect repellents, pharmaceutical usage, insecticides etc. Jovaki provides feed various ice cream industries, catering Industries, sweet shops and frozen item whole seller and trader.

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