Mr.Vijay Choudhari

Fresh plaza Exim Private Ltd. Idea/Technology

Name of Start-up:

Fresh plaza Exim Private Ltd.


Export and Import in all agriculture related products, International Supply chain for agriculture Produce

Incubated since:






The Entrepreneur:

Mr.Vijay Choudhari and Mr.Tejas Vijay Choudhari: Fresh plaza Exim Private Ltd. is Indian based Company founded by Mr. Vijay Choudhari and Mr. Tejas Vijay Choudhari. The Company office is located in Pune, Maharashtra. The Company aims to Provide superior quality products as per client demands and encourage farmers for producing quality products and increase their income.

Export and Import in all agriculture related products such as Fruits, Fresh Vegetables, Cereals, Pulses, Oilseeds, Spices, Floriculture and Seeds ,Machineries, Agrochemicals and Other Products.

DPIIT registration number:

The Challenge:

Main obstacles faced by the fresh fruit/vegetable produce exporters at international level

  • Insufficient coordination among border agencies multiple Border controls
  • Long waiting times loading/unloading port reducing the Quality, thus final price of perishables
  • Non-availability of online export documentation Processing
  • Lack of the cross-border data harmonization and use of Int’l standards/norms country wise.
  • Non availability of traceable and certified material for Exports

The Solution:

Fresh Plaza Exim Pvt Ltd is dealing in Domestic as well as International Market. We are aiming to provide the better opportunities to Farmer Community for selling there produce in Better prices. Main objective is to connect the farmer’s community for growing fruits and vegetables by contract farming and generate their fix income from it. We are dealing with almost all agriculture related products so providing wide opportunities to farmers for growing.

  • Supply good quality agricultural products in Domestic as well International Market.
  • Connecting Domestic Network such as Hospitality Industry, Supermarkets and Retail Stores so providing huge opportunity for large number of Farmers.
  • Establish a good brand image of Indian produce in International Market by supplying good quality products.
  • Exploring new International Markets and Increasing opportunity for Exports.
  • Providing services for importing new technologies in Agriculture.
  • Providing Consultation for growing good quality produce
  • Connecting Farmers to a good Input supplying network in cheap prices.



  • Increased implementation of gap
  • Value addition through consumer packs
  • Grading as per export standards
  • Absolute efficiency of laboratories
  • Traceability throughout the supply chain
  • Zero paper-work & total accountability
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